Add more values, engage more effectively, and win more deals

Modern & Adaptable Platform For Business Agility

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Robust Solutions For Sales, Marketing & Service automations.

Microsoft Dynamics CRM is a robust customer relationship management and solutions package available with feature-rich and user friendly tools for configurations combined with a state-of-the-art development platform for customizations. Both On-Premise and Cloud based deployment options has tighter integration with Outlook and Office 365, and flexibility sets the Microsoft Dynamics CRM ahead of the other softwares available in the market.

Gain more visibility with Microsoft Dynamics CRM


IMPROVE MARKETING RESULTS - Dynamics CRM provides improved customer insight and allows marketing decisions to be made based on customer feedback and the success of previous endeavors. Marketing teams can significantly improve critical marketing processes, including campaign planning and execution, data extraction and cleansing, analytics and reporting, market and customer segmentation using workflow-driven model.

  • Integrate Microsoft Dynamics CRM with any email marketing, event marketing, or digital marketing platform.
  • Make use of out-of-the-box functionality like powerful segmentation abilities and marketing campaigns.
  • Leverage Cherrie's BI expertise and Dynamics CRM’s reporting structure for powerful analysis.


CLOSE SALES FASTER - Generate more leads and close more business with Microsoft CRM's simplified account and contact management, territory management, forecasting and sales analytics, offline and mobile device access, and rapid access to products, pricing, and quotes for cross-sell and up-sell opportunities.

  • Streamline lead management and identify potential opportunities by tracking leads in a centralized system.
  • Forecast revenue and identify the gaps your sales pipeline. Track individual, group, and company sales performance.
  • Improve team communication and collaboration through seamless integration with Microsoft Office and Outlook.


INCREASE LOYALTY - Improve customer experience by empowering employees to anticipate, address and deliver consistent and efficient customer care with Dynamics CRM which is enabled with case and interaction management, product and contract management, knowledge-base management, service scheduling, workflow across teams and groups service, and reporting and analytics.

  • Respond rapidly to cases with real-time tracking of service contracts and service level agreements.
  • Simplify contract management and trigger activities to consistently deliver the right level of service.
  • Use workflows to route cases, calls, emails and action items to individuals, teams, and custom queues.

Putting employees in the conversation means your business can get things right. Sales team can spot new opportunities, and respond to competitive threats with precision. Marketing team can use social insights to fine-tune messaging, and customer care teams can use sentiment analysis to understand customers and to make interactions more meaningful.

With Microsoft Dynamics CRM you can

  • Turn sentiment into opportunity with Microsoft Social Listening.
  • Monitor brand presence and track strategic initiatives across marketing, sales, and customer service.
  • Get rid of cold calling, and create warm introductions.
  • Make every conversation more relevant with social insights that help you get to know the person behind the contact data.
  • Employ tools to monitor, analyze, and report any mentions of your organization’s brand or product in social media networks and in online communities.
  • Build your network, and deepen relationships with social.
  • Give your sales team unprecedented social data for lead generation and relationship management.
  • Make every customer conversation more relevant, valuable and productive.
  • Connect with your customers on any channel, and provide service on their terms.
  • Provide care everywhere to create customers for life.

Meet your customers anywhere on any device with Microsoft Dynamics CRM. This new mobile experience allows you to see everything you need, no matter where you are.

With Microsoft Dynamics CRM, you can

  • Gain instant visibility into your pipeline from anywhere, on any device.
  • Engage with your customers on any channel, and provide service on their terms.
  • Care everywhere to create customers for life.

Consolidate & centralize critical business information on customers, prospects, vendors, and employees. Improve efficiency & maximize productivity by streamlining and integrating workflow across sales, marketing, customer services, billing, and much more!

With Microsoft Dynamics CRM, you can:

  • Save time by eliminating redundant data entry into different systems.
  • Control labor costs and save paper.
  • Improve interdepartmental communication.
  • Increase business insight with a complete view of all company information.

xRM stands for eXtended Relationship Management. The “X” represents an aspect of your business. It refers to any important relationship information a business needs to manage. xRM represents the concept of leveraging Dynamics CRM for strategic business advantage.

Automate key business processes such as order fulfillment, expense tracking and reimbursement, paid time off management, time and billing, and anything else you can imagine using the built-in workflow capabilities of Dynamics CRM.

  • Manage business relationships with employees, contractors, distributors, partners, re-sellers, suppliers all within CRM.
  • Create new applications by using the existing capabilities, services, and point-and-click extensibility of Microsoft Dynamics CRM.
  • Eliminate single-purpose business applications and reduce total cost of ownership by leveraging your xRM solution across the enterprise.

Our Engagement And Commitment To You

As a regional CRM expert and a Microsoft Certified Partner, Cherrie designs and delivers tailored Microsoft Dynamics CRM systems for companies across UAE and other GCC countries.

  • Our engagement begin with evaluating your business needs through a Business Requirements Analysis followed by consultation, system design, implementation and data migration services. We also handle version upgrades, assist with failed project restarts, and offer comprehensive customization services.
  • We’re committed after the project is completed, providing training, support, ongoing management and customer events in UAE and across GCC to ensure long-term satisfaction with your Microsoft Dynamics CRM solution.

Here's What Our Clients Say!

Cherrie Business Solutions has made a significant impact on United Metal Coating LLC’s digital transformation with Microsoft Dynamics AX ERP implementation and Server & Network infrastructure upgrade. When it comes to Information Technology there are loads of commentators that talk a good game, but CBS experts help you make it happen. They did everything with almost no time or effort for us! The best part was that we could completely trust their team to achieve our goals professionally.

Mr. L. SridharanManaging Partner - United Metal Coating LLC

"I am very pleased with the quality of the services offered at Cherrie Business Solutions, and sincerely appreciate their responsiveness and high professionalism towards conducting their business with us - ultimately aiming for client's satisfaction at any circumstance. I personally have recommended their products and services to many of my counterparts. We look forward to conduct business with you for years to come.
All The Best For your Endeavors.”

Mr. R. V. KrishnanCEO - Indigatech

"I would like to present my utmost gratitude to Cherrie Business Solutions for their decisive & exceptional Microsoft ERP system implementation for our United Iron & Steel Manufacturing Mill. They went out of their way to guarantee that our workflow & team ran smoothly to achieve maximum operational efficiency. From accounting, production, inventory & for many more they created unique algorithms to ensure that the system could easily be adopted & that each employee would be able to adapt to it quickly; it was very user friendly. In the end Cherrie helped us extensively in operating and managing the workflow of our establishment like I believe no other can. There is no other company I would suggest for ERP system customization. Great Job and thank you Cherrie Business Solutions."

Mr. Souheil HatoumCEO - United Iron & Steel Company

"My heartiest appreciation towards Cherrie Business Solutions for redesigned Interflex's Web site . You have surpassed our expectation and sincerely acknowledge the hard work and dedication that Cherrie Business Solutions' team had shown. Wish you all the very best."

Mr. Mintoo JacobGeneral Manager - Interflex Trading LLC

Our Valuable Clients

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